Discount Building Products - Building Material Wholesalers

Wife in the Fast Lane Author Karen Quinn's Online Contest Spearheads Trend of Authors Taking Marketing Into Their Own Hands

New York, NY (PRWeb) January 22, 2007 -- Think your great American novel can rocket to fame just because it's great? Think again. After her first book tour yielded audiences of 200 (in her home town) to two (in Chicago where she only knew her mom's best friend and a writer who wanted a blurb), Karen Quinn joined a growing number of authors who are spending their own money on online marketing campaigns to create and sell a community of devoted fans.

WHO: Karen Quinn, http://www.karenquinn.net author of and Wife in the Fast Lane http://tinyurl.com/35rfzc (Simon & Schuster, March 2007). Her well-reviewed first novel was The Ivy Chronicles http://tinyurl.com/2q7mh6

WHAT: Karen Quinn's Wife in the Fast Lane Contest http://karenquinn.net/wife-in-the-fast-lane-contest/ where people can use video, an essay or a one-liner to describe a scene from their fast lane life. Prizes include a $2000 gift certificate to Canyon Ranch and a custom-made gold charm bracelet, among many others.

Quinn convinced her publisher to kick in a portion of the money she spent to create the blog-based contest, and then cajoled more than a dozen companies to provide prizes to winners selected by visitors to the site.

A blog advertising campaign and a newsletter from Quinn help spread the word about the contest created with the help of veteran social media marketer B.L. Ochman.

Other authors promoting books through their own online efforts include Karen Rose; Janet Evonovich , Emily Giffin , and Larissa Long, who also lists other authors giving away gifts and books of theirs and other authors to those who join their lists.

These author contests are very basic, and don't come close to the sophistication of Quinn's contest, which has begun to generate considerable buzz in the blogosphere.

WHERE: Online at http://karenquinn.net/wife-in-the-fast-lane-contest/, blog advertising on blogs including Crazy Aunt Purl and Book Slut blog.

WHEN: Entries accepted until February 16. Winners announced March 3.

QUOTES: "After going on a traditional tour with my first book, where in one city, only one or two people showed up, and one was my mother's friend, I knew there had to be a more effective way to spend the money. When I went to my publisher with this idea, they were open to the leading edge approach and contributed the money they'd have spent on a tour. But I added a lot of my own money to make this happen.

The contest has been remarkably well-received and is spreading via the most powerful medium of all - word of mouth. The entries are delightful and so clever. I'm having so much fun, but the time, money, details and sheer persistence involved in putting something like this together is simply staggering."

Links:
Wife in the Fast Lane Contest http://karenquinn.net/wife-in-the-fast-lane-contest/
Adrants contest review: http://www.adrants.com/2007/01/live-on-the-fast-lane-win-immortality-in-.php

CONTACT: Karen Quinn
212-608-8690

###

MORE ARTICLES:

Free Online Dating : Why Not Join Free
If you've been wondering about free online dating web sites and whether this is a dating option you might like to check out, you will quickly find that there are several advantages to a free site that are not available when you must pay to access the site Volume Free online dating sites tend to have more profiles available for you to browse

Our First Home At Miami Real Estate Market
There are a lot of stories to hear in terms of buying a new house, but the most selling stories that you can hear is the stories of those newly wed looking for a new home a Miami real estate market. The excitement that they have in looking for a home to buy is really amazing and you can see the sweetness in them searching for a home. But there will always come a time that they will have a little fight in making decision which home to buy.

Online MLM Promotion - The 4 Wrong Ways And 4 Right Ways Of Doing It
Contrary to popular belief (or what most MLM people would prefer to believe), online MLM promotion campaign is somehow different from an offline MLM promotion campaign. You can not simply try to apply the same successful offline MLM campaign online and hope that it will be as successful online.

Becoming an Online Internet Business Success
If you didn?t know already, the internet is a place where you can earn money ? lots of money. The internet is not simply just the information superhighway; it is also today?s highway to success. If one masters how to use the internet for business purposes, a solid foundation for future wealth will have been laid.

Free White Pages Online
While sitting in your sofa, and watching television, you soon remember an old friend of yours who love watching that TV show that you are currently watching. You soon wonder about your old friend and reminisce all of your memories together. Now, you wish to see the person again or maybe keep in touch with the person just to feel better knowing that your old friend is doing great.

The Many Bonuses Of Online University Programs
Online degrees are richer in content because of the several features the internet has. With the internet, you can decide which mode you want your online degree disseminated. Online degrees basically can be taught through video or text.

Drew's Animals Opens Online Store
Drew's Animals offers eligible "brick and mortar" vendors a listing on DrewsAnimalsStore.com.

Making the Sacrifice on the Home Front a Little Easier: Military Families to Receive New Lawn-Boy Mowers
Nominations now being accepted for ?Mowers for Military Families? program.

Lik Building and The Best Practices
One of the most important aspects to your website ranking in the search engines is link building. This is an ongoing process, which ensures your sites ranking continues to move up in ranking, instead of sliding down the ladder and ending up on the back pages of the search engine.

Online MLM's: The Dark Side Of So-Called "Business Opportunities"
Multi Level Marketing (MLM) has been around for several decades now and while people do make money at it it is worth noting that the vast majority of the people that get involved with MLM are not making any money with it. The statistics would show that those who make up the majority of the people in MLM programs work harder and lose more money than they could ever hope to make.

Work At Home : Are There Really Advantages?
Work at home is seen as a desirable option to working at a corporate or out of home job for many reasons, extending across social and economic lines to become a way of life for many more people today than ever before Financial Today, work at home is an increasingly popular choice for individuals who are fighting to control every penny of expense

How do I know what is the best Second Mortgage Home Loan for me?
The information in your credit history helps mortgage lenders decide how much credit and what interest rate you are eligible for, and then match it to a bad credit home loan. The better your credit history, the more likely you are to qualify for the best credit deals.

The Importance Of An Autoresponder To Any Home Based Internet Business
An autoresponder is a type of computer program that automatically will answer any e-mail that is sent its way. An autoresponder can range from a very simple one to a more elaborate one. Autoresponders are most commonly used as e-mail marketing tools and they are particularly useful for people who choose to start a home based internet business. In fact any type of home based business regardless of what it is can make very good use of an autoresponder.

E-Commerce Jobs Increase in Demand as Holiday Shoppers Cash Out Online
A recent Business-Programs.com article, "The E-Commerce Wrap: Online Holiday Shopping for 2006," reports that a double-digit increase in holiday e-commerce may create a demand for educated Web professionals. Increased consumer confidence in e-commerce may encourage managers to hire trained professionals to continue consumer satisfaction. Business-Programs.com, a provider of educational resources about online business programs, offers prospective students a comprehensive guide to Web development and e-commerce degree programs.

Health Care Job Seekers: Learn the Secrets of Getting Your Resume Noticed in an Online World
HealthcareRecruitment.com, a listing provider for nursing jobs and allied health careers, tells job seekers the best ways to maximize a return on an online resume. Whether searching for physical therapy jobs, pharmacy jobs, or jobs in other industries, following these tips will ensure that your resume looks professional and is found by the right people online.