Discount Building Products - Building Material Wholesalers

Dustin Diamond Admits to Knowing Better, Confesses in Online Vignette: Screech Challenges Americans in One Million Dollar Online Game

ENGLEWOOD CLIFFS, N.J. (Business Wire EON) March 3, 2008 -- Compete against Dustin -- and chat with him while you're at it via a live video feed -- and you could win a million dollar annuity. The Dustin Diamond "Know Better Hour" invites gamers to play the I Can't Believe It's Not Butter!(R) Now You Know Better $1,000,000 Game Show live against Diamond and other "know better heads." Questions are posed by host John O'Hurley and focus on fun facts over the decades, dating back to the 1950s.

We've all done things that in hindsight, we should have known better about. Celebrities, more than anyone, wish they could make their faux pas disappear. Well, one high-profile name is now fessing up to his mistakes! Dustin Diamond now knows better and will admit his naughty blunders to the world in a video confessional that can be viewed by logging on to www.NowYouKnowBetter.com. (Hint: it has to do with naughty films)

Diamond will also prove how much better he knows when he plays the new online game, aptly found at NowYouKnowBetter.com.

Each contestant will be entered into a $1 million dollar annuity sweepstakes (up to 5 times per day) and also have the chance to win other instant win prizes, like spa getaway weekends.

The I Can't Believe It's Not Butter!(R) Now You Know Better $1,000,000 Game Show gives consumers the chance to showcase their knowledge about things they should know better about, including how to live a healthier lifestyle. The campaign reminds consumers that, I Can't Believe It's Not Butter!(R) Original soft spread is made with a blend of nutritious soybean and canola oils, so it has 70 percent less saturated fat than butter and is an excellent source of Omega 3 ALA. I Can't Believe It's Not Butter!(R) allows consumers to eat smarter without sacrificing the butter taste they love.

About Unilever:

Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico- generating more than $9 billion in sales in 2005. For more information, visit www.unileverusa.com.

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